OUR STORY
Curating the best in South Asian Fashion
Incorporated in 2014, Mélange (Registered name BUZZHOUR) is the premier destination for South Asian fashion incorporated with a goal of bringing the best of South Asian fashion to Singapore and South East Asia.
Spotlighting unique clothing, accessory and jewellery brands from South Asia through our multi-label online store launched in October 2020 and offline pop ups, we curate and showcase the best in both iconic and emerging designers from India. With an eye for detail, we have showcased sought-after labels that combine impeccable quality and unparalleled craftsmanship. Popular South Asian designers we partner with include Tarun Tahiliani, Manish Malhotra, House of Anita Dongre, Suneet Varma, Namrata Joshipura, Rohit Gandhi + Rahul Khanna, Payal Singhal, Ritu Kumar, Nupur Kanoi, Nikasha, Monisha Jaising, Isharya and Outhouse. From modern contemporary looks to traditional options with a luxe edge, we carry a wide range of options for both women and men of all shapes and sizes.
More than just an online destination, the world of Mélange comes to life through experiential offline events, from fashion catwalks to VIP trunk shows and pop-up showcases.
Our exclusive affairs attract hundreds of shoppers and have grown to become an anticipated fixture on the fashion calendars of Singapore, Jakarta and Hong Kong.
MEET THE FOUNDER
"I believe the clothes we wear don’t just exist to make us look or feel beautiful; they also serve to reassure and give us the confidence we need to thrive. Mélange is my contribution to help you along that journey, while celebrating and raising awareness of talented South Asian designers.”
Mélange is the brainchild of fashion entrepreneur Samia Khan. Spotting a gap in the market for the incredible designers she knew from back home, Samia set out to create a platform that connected women with the vibrancy of South Asian design. Before Mélange, Samia worked in corporate hospitality for eight years.
Growing up, fashion was always her first love. Today, running Mélange feels like a full circle. It has given Samia the opportunity to integrate her passion with all the experiences from her past career.
